Why is a Digital Strategy important to your company?
The marketing industry has changed so much in the past few years, having a digital presence online has become a very important part of your company’s brand awareness and growth.
Your customers have a better chance of finding your services online, than taking a glimpse of your signage outside your business / shop. This just means that the technology behind digital marketing has grown stronger and better than ever before. You can now get noticed by a whole region with just a click of a button, meaning no company will be area bound anymore.
Here are some reasons why a digital strategy will not only save your business but encourage growth potential and success:
- Hiring a digital marketing agency is cost effective and they will assist with business growth and boosting sales. These marketers have a special set of skills used to clean up your digital presence and create sales funnels that will allow customers to see your company and the services you provide in areas chosen by you. Some of these clean up processes involve: website design/update, social media management, content marketing, blogs, marketing campaigns and so much more.
- Digital marketing can provide you a better ROI than other advertising means. It’s more affordable than advertising in a newspaper, on radio or having big billboards set up on the side of the road. It allows you to capture the attention of your customers where they focus the most – viewing their online platforms.
- Online sales through an e-commerce website like Shopify or WooCommerce. Generating sales through the correct platforms, building sales funnels leading to your social media, directing to your website and finally closing the sale!
- Opening the lines of communication between you and your customers through chatbots, online communications, emails and phones is the best way to attract and keep your customers interested in the services or products you sell. This gives them direct access to you and your company, building a trustworthy relationship which growths into a long standing sales relationship.
- Tracking your marketing campaigns is easier done with Digital marketing than your traditional way of marketing. You are able to use the data to improve and change your campaigns to increase the effectiveness and increase your sales.
- Real time marketing! Meaning your company is available any time, you can answer incoming questions on the spot, assist customers, sort out any issues while you are having a picnic with your family.
- Google advertising is a more affordable and very effective way to make sure your company has ads and banners showing all over the internet. PPC Advertising has shown great results over the years, and with their new integrations and features your company will stay ahead of the competition.
- Influencer Marketing works well to get trusted brands aligned with yours. This will increase brand loyalty and benefits like greater reach. Having your brand associated with a popular influencer generates more traffic to your platforms and massive brand awareness.
Stay ahead by making Digital Marketing your main focus to ensure your brand gets the best exposure possible. Staying ahead of your competitors is not that hard with the right marketeer on your side.
Let us assist with reviewing your online structure and performance – www.honeyweb.co.za
Credit: Melissa Minnie (Digital Marketer)