Marketing trends to Jump on for 2022/2023
by Melissa Minnie
Marketing is a constantly evolving field. As companies try to figure out the best way to reach their target audience, they change their approach and techniques—and that’s what makes marketing so interesting. With that in mind, let’s take a look at some of the trends we expect to see more of over the next few years:
Content Marketing
Content marketing is the process of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. Content marketing is an important part of the digital marketing mix. (It’s also one of the fastest growing channels for B2B brands.)
When you think about it, content marketing is about creating something that will be useful for people—whether that’s a blog post or a podcast episode—and then sending it out into the world so people can find it. Content creation is only one piece of this puzzle: distribution matters just as much! If your amazing article gets buried at the bottom of someone’s inbox because they unsubscribe from all emails from you after opening one email you sent them in 2017 asking for donations for hurricane relief on behalf of your local church (which isn’t even your church), then no one will ever read it.
Video Marketing
Video marketing is the biggest trend in the world of marketing. It’s no wonder—video marketing is the best way to reach customers and build brand loyalty, awareness, and connection with your brand.
In fact, according to HubSpot research:
- 79% of B2B marketers who use video see a measurable ROI on their campaigns
- B2B companies that use video in their content marketing efforts report an average increase in website traffic of 64% (HubSpot)
Social Media Marketing
Social media marketing has become a major part of our lives and it’s not going anywhere. No matter how much we think we might be able to avoid social media, it’s everywhere. You can’t escape LinkedIn and Facebook at work, for example. It has become a huge part of our marketing strategy because it allows us to reach customers directly, without having to go through traditional channels like magazines or television commercials. But the best thing about using social media as a way to market your business is that you can easily create a community around your product or service by interacting with your followers and creating real relationships with them. If you are not using social media already, you have to start today…
Power of Data
Data is the new oil. Data is the new currency. Data is the new king, gold, and weapon—all rolled into one. It’s also a marketing tool and customer insight that can drive your business forward in ways you never thought possible.
The only way to truly understand what this means for marketers and brands going forward is to look at how data has changed the game over recent years:
- Who’s talking about you online? Where are they located? What other interests do they have? (You can find all of this out by analysing social media comments, blog posts, news articles, etc.) * How many people have visited your website recently? Where did they come from (e.g., Google search)? Did they sign up for an account while they were there? * What products do customers like most from past purchases? How long did it take them between purchase and review posting on Facebook or Instagram (or other social networks).
Virtual Events
Virtual events are quickly becoming the most popular way to connect with audiences. The cost-effectiveness of virtual events make them a great option for companies that have smaller budgets or don’t have the resources to travel from country to country.
Virtual events help brands deliver powerful, interactive experiences that are more engaging than traditional content and can drive actionable results for your company.
Influencer marketing
Influencer marketing is a form of marketing in which focus is placed on influential people. Influencers can be found anywhere, from social media to your local grocery store, and they have the power to shape public opinion about a brand or product through their content.
If you’re looking for a new way to engage with your customers and see results from your marketing efforts—without breaking the bank—influencer marketing might be exactly what you need to get started.
Personalisation of brand
Personalisation of brand is a trend that will only continue to grow. With the average person spending more than three hours on social media daily, it’s important for brands to make their content as personalised as possible.
A few ways to do this include:
- Social proof – For example, showing testimonials from other customers or users who have used your product or service. It can also be used as a call-to-action if you are promoting something new or different from what’s already out there (e.g., “Customers love our new product! See why!”).
- User experience – Why do people visit your website? What are they looking to get out of the experience? How can you better meet those needs by providing them with relevant information when they need it most through automated messages such as push notifications on mobile devices?
Conclusion
These marketing trends outlined here are a great place to start for companies looking to stay ahead of the curve. But remember that these are just guidelines—there are always new ways to market your business, and there will always be someone out there doing it better than you! The key is knowing when it’s time to try something new and what works best for your brand.
If you would like to find out more on the services we provide, please visit our website www.honeyweb.co.za
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